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Join the Direct Selling Association

I am sure that you have all asked yourselves the following questions....

How can I protect myself from being scammed? 

How do I know that the company I wish to represent is worth my time?

The best answer is to research the company that you are interested in and seek advice from the industry experts. Sounds easy right? How do you find a reputable organization to ask your questions from?

I suggest joining the Direct Selling Association (DSA) to receive the help you need to succeed in the direct sales business.

Want to learn more about the DSA? The following is straight from the "About DSA" page from their website.

Direct Selling Association

The Direct Selling Association (DSA) is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. Approximately 200 companies are members of the association, including many well-known brand names.

The Association's mission is "To protect, serve and promote the effectiveness of member companies and the independent business people they represent. To ensure that the marketing by member companies of products and/or the direct sales opportunity is conducted with the highest level of business ethics and service to consumers."

The cornerstone of the Association's commitment to ethical business practices and consumer service is its Code of Ethics. Every member company pledges to abide by the Code's standards and procedures as a condition of admission and continuing membership in the Association.

5 Tips to build a strong downline

If you are in direct sales, an important part of your business is a healthy downline. 

Here are 5 tips to generating a strong downline and keep your direct sales business growing every day.

TIP #1: Know your people
Your downline wants to know who you are and who they are working so hard for. Maintain contact with your downline by forming a group on Facebook or similar. Use this group to send a monthly newsletter will sales tips, Birthday announcements, training opportunities or contests.  

TIP #2: Be approachable
Speak with your sales team often. Your team needs a chance to share their concerns, thoughts and ideas with you as well as the opportunity to ask questions.

TIP #3: Contests mean new contacts 
Offer prizes or free services to generate new leads. Offer special discounts or coupons to the customer who gives you the most referrals that produce a sale. 

TIP #4: Market yourself
Creating articles provides an avenue for free web site traffic. Write a few articles that link to your web site and submit them to various free article directories, rss feed directories, etc.

TIP #5: Don't give up

“Many of life’s failures are people who did not realize how close they were to success when they gave up.” ~ Thomas A. Edison 

Using a raffle to find new leads

Finding New Recruits.

It can be difficult to find new customers or prospects to grow your business.

By holding a raffle you can attract new contacts for both customers and referrals. 

After you have designed your raffle slips, build a small box with a flyer on it that explains what you are doing. Contact a few local businesses and ask them if you can leave a raffle box in their shop. When you set up your raffle box, don't forget to place pens or pencils along with the slips. If the business owners allow, leave some business cards & catalogs near your raffle box. Check back every few days to see if you have any new leads.

Be clear about what it is that you have to offer. You might want to offer a gift certificate, gift basket, or free product. The important thing is to be clear about what you are offering in exchange for their information.

Get in contact with these new leads as soon as you can. If you have several new leads, consider putting together a group meeting and ask each person you contact to invite a friend for an additional discount or bonus prize.

Raffle slips could include:

Name:
Phone #:
City:
Email:
                   Check All That Apply
__ Interested in building a home-based business
__ Request a catalog
__ Product information

Recipes for BODKEY by NUTRILITE

Celebrity Chef Jason Roberts Introduces Four New Meal Replacement Shake Recipes for BODYKEY by NUTRILITE™

ADA, Mich. (July 8, 2013) – The BODYKEY by NUTRILITE™ brand today introduced new BODYKEY™ Meal Replacement Shake recipes as part of its new personalized weight management program. BODYKEY by NUTRILITE brand ambassador and celebrity chef Jason Roberts selected a mix of vegetables, fruits, tea, and seeds to create four low-calorie shakes.

What Is Multilevel Marketing

The following article discusses how to identify a legitimate Multilevel Marketing program versus a Pyramid Scheme. Don't be fooled but also, don't pass up a good opportunity because someone called it a pyramid scheme. Do your homework and then make your decision.

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Multilevel Marketing

In multilevel or network marketing, individuals sell products to the public — often by word of mouth and direct sales. Typically, distributors earn commissions, not only for their own sales, but also for sales made by the people they recruit.

Not all multilevel marketing plans are legitimate. If the money you make is based on your sales to the public, it may be a legitimate multilevel marketing plan. If the money you make is based on the number of people you recruit and your sales to them, it’s not. It’s a pyramid scheme. Pyramid schemes are illegal, and the vast majority of participants lose money.

If you’re considering buying into a multilevel marketing plan, get the details.

Consider the Products

Many companies that market their products through distributors sell quality items at competitive prices. But some offer goods that are overpriced, have questionable merits, or are downright unsafe to use.

Find out what will you be selling. Are similar products on the market? Is the product priced competitively? Is it safe? Can your sponsor — the distributor who is recruiting you — support the claims about the product’s performance?

Almost any product or service could be sold through multilevel marketing, including health, beauty, and fitness products that aren't available on store shelves. Apply a healthy dose of skepticism before buying or selling products advertised as having "miracle" ingredients or guaranteed results. Many of these "quick cures" are unproven, fraudulently marketed, and useless. In fact, they could be dangerous. You may want to check with a health professional before using them — or selling them.

If you decide to buy into the program and promote the products, you must be sure your marketing materials are truthful and that there's solid evidence to back up the claims you make about the products. Before you repeat any claims the company has made, verify that there’s competent and reliable research to back them up. That’s the standard the FTC uses when evaluating advertising claims.

Learn More About the Company

Find — and study — the company’s track record. Do an internet search with the name of the company and words likereview, scam, or complaint. Look through several pages of search results. You also may want to look for articles about the company in newspapers, magazines, or online. Find out:

• how long the company has been in business

• whether it has a positive reputation for customer satisfaction

• what the buzz is about the company and its product on blogs and websites

• whether the company has been sued for deceptive business practices

• Check with your state Attorney General for complaints about any company you’re considering, although a lack of complaints doesn’t guarantee that a company is legitimate.

Evaluate the Plan

Don’t pay or sign a contract in an “opportunity meeting.” Take your time to think over your decision. Your investment requires real money, so don’t rush into it without doing some research first.

• Ask your sponsor for the terms and conditions of the plan, including:

• the compensation structure

• your potential expenses

• support for claims about how much money you can make

• the name and contact information of someone at the company who can answer your questions

Get this information in writing. Avoid any plan where the reward for recruiting new distributors is more than it is for selling products to the public. That’s a time-tested and traditional tip-off to a pyramid scheme.

Keep in mind that when you recruit new distributors, you are responsible for the claims you make about how much money they can earn. Be honest, and be realistic. If your promises fall through, you could be held liable, even if you are simply repeating claims you read in a company brochure or heard from another distributor.

If you don’t understand something, ask for more information until it is absolutely clear to you. Your sponsor and other distributors should be willing to answer your questions. Remember that your sponsor (and others above your sponsor's level) will make money if you join the program. So take your time, and resist pressure to join. Be aware of shills — fake references paid by the company or distributor to pretend they were successful earning money through the plan.

Find out about refunds.

Get the company’s refund policy in writing. Make sure it includes information about returning any unused products, including restrictions and penalties. It may seem like you’re minimizing your risk if you can return products for a reimbursement, but policies vary on whether you’ll get a full refund — and how long it may take. Many plans require you to buy training or marketing materials, or pay for seminars if you want to get product discounts or create your own network of distributors. Find out how much time and money other distributors spent on training, marketing materials, and seminars when they joined the plan, and whether the plan requires you to participate in periodic training. What happens if you opt out of the training?

Ask a friend or adviser to read the materials.

You may want to consult with an accountant, a lawyer, or someone else you trust who is not affiliated with the plan to review the terms of compensation, determine whether the plan can back up its claims about the amount of money you can make, and analyze the information you’ve been given.

Think about whether this kind of work suits your talents and goals.

Ask yourself whether you would enjoy selling products to the public. Find out how many hours a week your sponsor and other distributors spent on the business when they joined and how much time they spend now. Remember that no matter how good the product and how solid the plan, you’ll need to invest sweat equity and money for your investment to pay off. Consider the other demands of the business — for example, going to training, recruiting new distributors, managing paperwork, recording inventory, and shipping products.  

Ask Questions

Ask your sponsor and other distributors tough questions, and dig for details. Don’t consider it nosy or intrusive: you are on a mission to check out a potential business deal that will require your money and your time.

Their responses can help you detect false claims about the amount of money you may make and whether the business is a pyramid scheme. Here are some questions to ask before making any decisions:

• How many people have you recruited?

• How long have you been in the business?

• How much time did you spend last year on the business?

• How much money did you make last year — that is, your income and bonuses, less your expenses?

• What were your expenses last year, including money you spent on training and buying products?

• What percentage of your sales were made to distributors?

• How much product did you sell to distributors?

• What are your annual sales of the product?

• What percentage of the money you’ve made — income and bonuses less your expenses — came from recruiting other distributors and selling them inventory or other items to get started?

It’s important to get a complete picture of how the plan works: not just how much money distributors make, but also how much time and money they spend on the plan, how long it takes before they’re earning money, and how big a downline is needed to make money. One sign of a pyramid scheme is if distributors sell more product to other distributors than to the public — or if they make more money from recruiting than they do from selling.

The FTC works for the consumer to prevent fraudulent, deceptive, and unfair business practices in the marketplace and to provide information to help consumers spot, stop, and avoid them. To file a complaint or to get free information on consumer issues, visit ftc.gov or call toll-free, 1-877-FTC-HELP (1-877-382-4357); TTY: 1-866-653-4261. The FTC enters consumer complaints into the Consumer Sentinel Network, a secure online database and investigative tool used by hundreds of civil and criminal law enforcement agencies in the U.S. and abroad. 

November 2012

http://www.business.ftc.gov/documents/inv08-bottom-line-about-multi-level-marketing-plans

Join A Direct Sales Support Group

We host a group on Facebook to share information about direct sales, tips and tricks, success and failure stories and to help highlight the wares of our members.

Join us today to have your questions answered and to support those that make their living in the direct sales industry.

Direct Sales - Hot Products and Business Support